“When the Virginia Restaurant, Lodging and Travel Association decided to begin a new chapter in the Shenandoah Valley in 2019, we were seeking a dynamic hospitality leader to partner with. A person that was equally passionate about tourism, representing the interests of our industry and advancing educational opportunities for the Shenandoah Valley hospitality community. We are honored to have Paul Cooper, CEO of Retro Hospitality, serve as our first President of this very important chapter.”

- Eric Terry - Virginia Restaurant, Lodging & Travel Association (VRLTA), President

Principal, Chief Executive Officer

VRLTAF - Chairman (2023 - Present)
VRLTA - Shenandoah Chapter, Chairman (2019-2023)
VRLTAF - Board of Directors (2020)

Paul’s roots are grounded in hotel operations – a 25+ year hospitality career that began as a resort bellman during his college years working to fund his education. Early roles working with hotel icons Kemmons Wilson and Mike Levin strengthened his passion for hospitality. Paul later served as the head of Development at Coakley and Williams. He began consulting for independent boutique hotels domestically and internationally, helping owners operate and grow their hotel portfolios through acquisitions, franchising, securing management contracts, CMBS loan workouts. In 2011, Paul founded Retro Hospitality - a hospitality consulting and management firm specializing in historic, boutique, and adaptive reuse projects.

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Paul Cooper

Chief Operating Officer & Head of Brand Strategy

Bree oversees operations, brand development, and owner relations for Retro Hospitality. Bree served as our Chief Marketing Officer for four years, elevating the marketing, communications, and brand strategy for Retro Hospitality and our portfolio of hospitality assets. Bree has 20 years of experience working on marketing and PR initiatives with boutique hospitality properties across the US with her firm, Go West Communications, the Resort Hotel Association, and Kindred Resorts & Hotels. She studied hospitality marketing at Cornell's Hotel School and holds degrees from the University of Virginia and Columbia University. In 2016 she was named one of HSMAI's Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.

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Bree Brostko

Vice President of Sales, Marketing & Head of Partnerships

Katie elevates Retro Hospitality with her skills in destination marketing, partnerships, event planning and management, and sales. After two years as Retro's Vice President of Marketing and Sales, Katie recently shifted into a marketing and partnerships role, offering laser focus to our portfolio's marketing initiatives and strategic in-market partnerships. Before joining Retro, she worked with Visit Staunton, where she was instrumental in building the sales program, focusing on the group tour and meetings market. Katie also played a crucial role in developing regional tourism initiatives: Explore SAW and the Shenandoah Beerwerks Trail. She earned a B.A. in Communication Studies, which led to her television and programming work with the John F. Kennedy Center for the Performing Arts. Katie holds a master's degree in Public Administration and Policy from Virginia Tech. She has spent the last 18 years assisting public and nonprofit organizations raise awareness and build audiences through strategy and collaboration.

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Katie Campbell

Corporate Human Resources Director

Chris Giacchi brings over 20 years of extensive HR experience, having worked across diverse environments ranging from large corporate settings to small boutique firms throughout his career. As Corporate Human Resources Director, he holds responsibility for talent acquisition and retention, team member engagement, leadership support and coaching, and organization design. With a passion for enhancing organizational effectiveness through strategic HR practices, Chris leverages his wealth of experience to drive positive change and create environments where individuals and teams thrive.

Chris Giacchi

Project Manager, Opening and Onboarding

Sarah graduated in 2020 from Virginia Tech Pamplin College of Business with a degree in Hospitality and Tourism Management. Sarah joined Retro as their first Corporate Intern in 2019 and began her full-time role as Director of Special Projects after graduation. In this role, she worked across Retro's portfolio with clients and team members, and industry partners. Sarah builds strong collaboration between Retro and clients, ensuring seamless operations, executing creative marketing campaigns, and she diversified into corporate projects with the accounting and human resources teams. As Retro Hospitality is quickly scaling, Sarah transitioned into Project Manager, Opening & Onboarding, a role designed to align with stakeholders and manage each property's critical paths as they come to market in 2024 and 2025.

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Sarah Campbell