The Lofts at Downtown Salem
Scope of Work:
Retro provides comprehensive management services, overseeing every aspect of operations to ensure a seamless guest experience.
The Retro team identified opportunities to grow the brand in the market, forming local partnerships for exclusive overnight packages, developing engaging content like blogs and e-newsletters, and launching an entirely new website within the first six months of management.
Project Overview:
The Lofts at Downtown Salem is a beautifully repurposed gem, offering a blend of historic character and modern luxury in the heart of Salem. Originally built as an automotive dealership in 1924, this distinctive property has been thoughtfully transformed into a boutique hotel, featuring 18 unique loft-style rooms. Each room combines contemporary design with historic elements, providing a comfortable and upscale experience. The Loft’s prime location on Main Street places guests steps away from Salem’s vibrant culture, including art galleries, dining, and retail shops.
Details
18 loft-style rooms
Celebrating Local: Situated on Main Street, The Lofts celebrates all things local, even offering roasted coffee from Mill Mountain—a favorite among locals—in its guest rooms.